Friday, June 24, 2011

Does Kia ad promote pedophilia? You be the judge.

Posted by Mary DeTurris Poust

Wow. I hate even to post a photo of the Kia Sportage ad that won a prestigious award despite promoting what appears to be pedophilia, but some things have to be seen to be believed.

Here's what Huffington Post had to say:

A new Kia ad is raising eyebrows—with some even saying that it promotes pedophilia.

The ad, which promotes a dual-zone climate control feature in one of Kia's cars, took home the Silver Press Lion at the prestigious Cannes Lion Awards. But it is controversial, to say the least.

The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher's imagination.

It's clearly designed to shock, and is succeeding. The advertising blog Copyranter called it "one of the sleaziest car ads ever," and noted that it doesn't even visualize the benefits of dual climate control very well.


H/T to Acts of the Apostasy for this one. Best headline over there - "If Only Ad Writers Were Allowed to Marry!"

Contact Kia by phone to lodge a complaint. Acts says it's impossible to get through electronically. You can also go over to HuffPo and cast your vote.

DISQUS for OSV Daily Take